“Peak Stuff”

How do you define the American dream? Ikea wants to know: https://www.marketplace.org/2016/09/20/business/ikea-peak-stuff-american-dream

EDIT (aside): I’m not at “Peak HeroClix”, thank God. I do want more from WizKids than just new HeroClix pieces and maps and such, however,  which is why I go on and on from time to time about wanting a “subscription service” kind of thing where I can directly fund WizKids’ HeroClix Game Design to create and refine and maintain online and app-based “tools”.